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How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce…
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp…
Google Cuts Authorship in Search Results by 20-40%
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers…
Adobe Marketing Cloud Integrates Campaign and Experience Manager
Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content).…
YouTube Unveils New Comment Management Page
YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched…
Google Images Makes it Easier to Search by Usage Rights
Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This…
Google Buys Nest, Spends $3.2 Billion on ‘Smart Home’ Device Maker
Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home…
Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook…
16 Examples of How to Use Non-SEO Friendly Content for SEO
Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are…
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will cost you.…