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Industry

Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

Google is pulling the plug on its personal health record (PHR) solution. Here are three reasons why Google Health failed, which companies could take…

By Dean Stephens · 07 Aug 2011

Industry

Court: Google Image Search Didn’t ‘Irreparably Harm’ Perfect 10’s Porn Business

Adult website and magazine Perfect 10 has failed to prove to a federal appeals court that Google nearly drove it to bankruptcy by indexing…

By Danny Goodwin · 07 Aug 2011

Industry

Google Loves Lucy: Lucille Ball’s 100th Birthday Celebrated with Google Logo

Google is celebrating the 100th birthday of Lucille Ball today with a special “I Love Lucy” themed Google Doodle. The black and white Google…

By Danny Goodwin · 06 Aug 2011

Social

Facebook’s News Feed May Drop Filter & Add Functions

Facebook may be toying with a remake of their News Feed that exposes users to a dramatically higher level of content while bringing new…

By Rob D Young · 05 Aug 2011

Industry

Universal Search: Which Formats Dominate in Google’s Results? [Study]

Google's current "standard" SERP model mixes links, images, news stories, maps, videos, and more. But what appears most often? Who gets the most out…

By Rob D Young · 05 Aug 2011

SEO

Small Business SEO: Get to Grip With Links

Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track…

By Rob Chant · 05 Aug 2011

PPC

How to Expand Your Display Network Targeting Using Remarketing Information

AdWords Placement Tool and Doubleclick Ad Planner can help you find similar websites appropriate for your target audience, expanding your Google Display Network reach…

By Joseph Kerschbaum · 05 Aug 2011

PPC

Back to School: Now That’s What I Call a PPC Strategy!

Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help you get…

By Jeremy Hull · 05 Aug 2011

Industry

Patent Absurdity? Google, Microsoft in War of Words Over Android ‘Patent Attacks’

Google condemned "a hostile, organized campaign” being waged through “bogus patents” against Android by Microsoft, Oracle, and Apple. Unfortunately for them, Microsoft quickly rebutted…

By Rob D Young · 05 Aug 2011

Industry

Google Realtime Search Returning With Google+

Google shut down its Realtime Search feature in July after failing to reach a new deal with Twitter. The company has confirmed, however, that…

By Rob D Young · 05 Aug 2011

Industry

Google News Gets More Personal with Editors’ Picks

Google announced another improvement to Google News called Editors' Picks. Essentially, this feature highlights articles on the news publisher's site and places them in…

By Thom Craver · 04 Aug 2011

Industry

Yahoo Content Behaviorally Targets Success

Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by 270% since…

By Frank Watson · 04 Aug 2011

Social

Foursquare Makes Pages Self-Serve, Pitches to Businesses

Foursquare, the mobile geo-location social network, has made a big shift designed to target businesses and brands. You can now build a Page for…

By Rob D Young · 04 Aug 2011

Events

SES Singapore – registration now open!

Following on from a successful launch of SES in Asia last year in Hong Kong, SES is also heading to Singapore this year. Taking…

By Laura Roth · 04 Aug 2011

Social

Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

The U.S. military sees social networking as a source of information they can filter to gain insight into potential global conflicts and political unrest.…

By Frank Watson · 04 Aug 2011

Social

Facebook Shows Broad Lead in Social Advertising Preference

Two studies show that Facebook is the preferred choice in social advertising by a broad margin. However, digital advertising on the whole is growing,…

By Rob D Young · 04 Aug 2011

Social

Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

Matthew Epstein, creator of googlepleasehire.me, has successfully grabbed the attention of Google staffers and social media followers the world over in a carefully planned…

By Miranda Miller · 04 Aug 2011

Social

Twitter News: RIP Old Twitter, Paid Tweets Hit Timelines, New iPad Version

Twitter has officially shut down their old version of Twitter, forcing everyone to the new Twitter. Meanwhile, a new HTML5-based version is rolling out…

By Rob D Young · 04 Aug 2011

SEO

Even In-House SEO Superheroes Need Tools

In-house SEOs need agile tools and adaptability to meet the demanding marketplace and expectations set forth by company executives. Look at the available solutions,…

By Steve Beatty · 04 Aug 2011

Content

A Few Lessons I Learned About Online Writers Down on the Content Farm

Post-Panda, more companies and marketers seem to realize that you get what you pay for with web content. So how did content farms grow…

By Miranda Miller · 04 Aug 2011