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A Content Marketing Manifesto: 10 Principles to Drive Creative Content
Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this…
Trust is the Most Valuable Currency Online, Is It Your Top Priority?
Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort…
Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs,…
Eight ways to do local SEO without content marketing
Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a…
How to Gain SEO Seasonality Insights Using Google Webmaster Tools
Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand…
Google Slaps Marketing Company Portent for Unnatural Links
Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links…
Twitter Celebrates 8th Birthday With #FirstTweet Tool
Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the…
Twitter Reveals Which Tweets Get the Most Engagement [Study]
Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data…
Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities
Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples…
4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise"…