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Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these…
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM…
Why content campaigns need to be surprising to earn top-tier press
How do you know if your content is worthy of being viral? Fractl's Brand Relationship Manager, Domenica D'Ottavio shares key ingredients of successful content…
Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine, YouTube.
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.
How Instagram hiding likes affected influencer marketing
Despite removing the "Likes" influencer marketing on Instagram has still remained one of the best ways for marketing even in the COVID-19 situation. So…
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and polish mobile…
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl's Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and…
Five ways a CRM system improves SEO results
A CRM system aligns perfectly with the goals of an effective SEO strategy. More on data insights, customer experience, content creation, and more.
How to keep your marketing teams productive, remotely
InternetMarketingNinjas' Ann Smarty shows how to keep your marketing teams productive during the COVID-19 induced remote working environment.
Seven tips to sharpen your writing skills and copywriting technique
Zac Johnson shows you seven ways to improve your writing and copywriting skills.
COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO…
Six ways AI is revolutionizing ecommerce
Global revenue from AI will reach $36 billion by 2025. A lot of that's because of the contribution of AI in empowering ecommerce including UX.
10 ways SEO will lead companies through COVID-19 business recovery
BrightEdge's founder and CEO, Jim Yu shares how to use SEO to protect, pivot, and prepare for post-pandemic success.
Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through…
Challenges of remote work during COVID-19: Talking with nomad marketer Jason Barnard
With the COVID-19 lockdown, remote working for many people is new, difficult, and perhaps scary. Karina Tama, founder of Senior Care Clicks caught up…
Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as…
The four most underrated SEO tactics
Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Nicolas Vargas shares four such SEO tactics.