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SEO is a team sport: How brands and agencies organize work
I interviewed 31 people, from Content Specialists to SEO Directors, and CEOs to ask them about how teamwork and workflow affect SEO operations and…
How to write landing page copy that converts like crazy
Businesses that use 10 to 15 landing pages experience up to 55% more leads. Seven landing page copy techniques that boost conversion rates.
Seven SEO tips for image link building to generate more traffic
Your images, infographics, and memes, too, can be used for link building to turn your page into a link magnet. Image link building tips…
Tips to diversify for long-term PPC search marketing effectiveness
PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.
Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match…
How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to improve SEO…
Tips to qualify link building prospects in minutes
How to qualify link building prospects in a simple method. Obtain a list of relevant prospects in several minutes rather than taking days of…
How improved Google ratings impact conversions
In the data set that I used businesses were found via non-branded searches 70% of the time vs. 30% of the time via a…
Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways to identify…
How to check Google search results for different locations
In a world of highly customized SERPs and a host of ranking signals for local search that Google uses, relevant ranking data is as challenging.
Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
How to optimize your video marketing strategy on YouTube
Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing strategy on…
How to pitch to top online publishers: 10 Exclusive survey insights
We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online…
Five great tools to improve PPC ads
Save time, get crucial insights, and raise money for business with these five amazing tools to improve PPC ads, including Wordstream, Unbounce, Finteza, etc
How AMP technology can upgrade your email campaigns
AMP technology enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message.
Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
Six beloved content marketing tools recommended by the pros
New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and more included.
Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
Quick wins for Magento SEO
Is Magento SEO friendly? Dive into SEO best practices to follow with a quick look at technical considerations and content strategy.
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.