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EU Commissioner Hints at YouTube Probe After Google Investigation
Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online…
How Bing Chooses Your Webpage Titles
A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with…
The 10 Best Ways to Generate Traffic Without Google
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for…
5 Boring Companies With a Fascinating Social Strategy
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of…
Content Conundrum: The Vanity vs. Performance Dilemma
The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based…
Link Building for Gaming Companies
Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads…
Google Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is…
Key Takeaways From 5 A/B Tests With Significant Results
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to…
Restructuring Your PPC Campaigns in 5 Key Steps
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here…
Google Tries to Steal How-To Traffic in Organic Search Results
Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are…