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How to Work When Nothing Seems to Work
Even the toughest clients want the same results that you do; the drive to strategic success in search is often wrought with missed directions.
Chasing Google Changes to Authors and HTTPS
In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss…
Accidents Are Great for Link-Building
Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract great links…
Google’s New Structured Snippets Pull Facts Into a Page’s Search Results
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results.…
Cortana Makes Her Way to Windows 9
Microsoft will bring the digital assistant to desktop users in an effort to provide a more "mobile"-like experience on all platforms.
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery…
Maximize Your Holiday Prep for Google Shopping
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
Bing Unveils Responsive Design for Image Search
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC…
Links, FUD, and Webmaster Guidelines
There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to…