Latest stories
27,216 articles, newest first.
Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search…
Writing Better PPC Reports
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to…
Tap Into AdWords for Keyword, Ad & Landing Page Testing
Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try. Send some…
4 Helpful Tips on How to Save Money by Retargeting
Ad retargeting tactics can be regarded as creepy or annoying to visitors if not properly frequency-capped, but successful campaigns can often generate a lift…
Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape
Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and…
Google Driverless Car Chauffeurs Blind Man
The goal of Google's self-driving car project is to make driving safer, more enjoyable, and efficient. How safe is it? Well, Google recently let…
Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court
Google engaged in misleading and deceptive conduct in four cases, ruled a Federal Court in Sydney, Australia. The case was an appeal of an…
Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web
IETF engineers are currently discussing steps to overhaul Hypertext Transfer Protocol in an effort to modernize and speed up the 1990s technology. SPDY by…
Google AdWords Ad Extensions Get Conversion Tracking
PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions. Without so…
Why Doesn’t Facebook Share Names of Everyone Who Likes Your Page?
To seriously understand the business value of building and engaging with your Facebook audience, knowing who likes your Page is a critical first step…
Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links
Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These tools will…
Google Chrome Loses Market Share to Internet Explorer
Microsoft's Internet Explorer browser has started regaining its share of the browser market at the expense of rival browsers, particularly Mozilla's Firefox and Google…
Facebook Search Engine Overhaul in Works
A former Google engineer is leading a team of two dozen Facebook engineers dedicated to creating an improved Facebook search engine that will make…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also looking at…
Internal Linking, the Other Linking
In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites.…
PPC Ads: When ‘Free’ Still Feels Risky
We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample…
Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers
Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise and broad…
Google+ Bowling: Real Life Bowling Rethought for Real Life
One area that has been woefully underserved by Google is the bowling community. Today, Google has announced plans to right that wrong with the…
Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
SEW’s exclusive interview with Dr. Sloof Lirpa covers a wide range of search engine industry issues, from search engine optimization (SEO) to pay-per-click advertising…
Google April Fools’ Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!
For Google, April Fools Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in…