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Disruptive Search Forces in 2015 and Beyond
When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for…
Complementary Services for Link-Building
If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO…
The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social…
8 Innovative SEM Tips From Those in the Know
When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had…
Google Faces $18.7M Fine in Netherlands for Privacy Violations
The search giant has been ordered to change the way it collects data to target advertising, or face a significantly large fine.
The Ice Bucket Challenge and World Cup Brighten Up Google’s 2014 Searches
2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the World Cup and the…
3 Sneaky Ways to Bid on Competitor Keywords
It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on…
How to Make Sure Your Link Dev Isn’t Working Against All Your Other Marketing (and Vice Versa)
In order to make sure you're getting the most out of your link-building efforts, there needs to be strong communication between all members of…
Facebook Drops Microsoft’s Bing to Do Its Own Search Thing
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
Google Revamps “The Customer Journey to Online Purchase” Tool
The company has improved its marketing tool "The Customer Journey to Online Purchase" with a few updates.