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Top 20 Conversion Optimization Tips
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level…
The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and highlight what…
Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR
Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google…
Power Searching With Google: Class is in Session Soon
Class will soon be in session for a course on how to power search using Google's advanced options. Google's search professors will teach tricks…
Italy Antitrust Chief Warns of Google Publishing Monopoly
Italy's antitrust chief has warned of an impending Google publishing monopoly. Giovanni Pitruzzella urged the lower house of parliament to extend antitrust laws to…
Google’s Computer Brain Learns to Identify Cats
It takes 16,000 computers working as a brain to tell if a cat is a cat. We know this thanks to an experiment to…
Miami Heat Minority Owner Sues Google Over Unflattering Photo
Miami Heat owner Ranaan Katz is suing a blogger for publishing a bad picture of him and names Google for refusing to deindex the…
Google Pushes Out 2nd Panda Refresh of Month, Surveys Users on Search Result Quality
Google has confirmed Panda version 3.8 is live, noting that it affects less than 1 percent of queries worldwide – the second Panda refresh…
Facebook Email Address Change Incites Backlash
Facebook has begun changing all users' default contact details to a @Facebook.com email address without asking for their permission beforehand, it has been uncovered,…
Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic
If you want to increase your search rankings and organic traffic, it’s important that you have a great content strategy in place. Build great…
30 Free Ways To Market Your Small Business Site
In marketing, sometimes "free" is too good to be true. But sometimes, free is good. Looking to market your small business online with a…
Google Offers Free WiFi in New York City
Google Offers is teaming up with Boingo Wireless to offer free WiFi in more than 200 locations in New York City, the companies have…
Microsoft Gets Social With $1.2 Billion Yammer Acquisition
Microsoft has confirmed that it will acquire social network Yammer in a $1.2 billion cash transaction. The company said that the deal, which is…
Google Introduces New AdWords Look Globally
Simplified AdWords interface features new menus, tabs, navigation, and buttons to help data stand out even more. Google's goal was to make AdWords "visually…
Google Cuts Maps API Prices by 88%
Google has slashed the price of its Maps application programming interface (API). In a move to attract more enterprise use of the system, U.S.…
Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win
User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful…
How Internal Data Can Cause External Damage
Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only…
How Bad Ads Can Improve Your Performance
They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick you know,…
5 Multilingual SEO Tips & Best Practices
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country…
Multi-Dimensional Content is the Rightful King of SEO
Webmasters and online marketing teams often misconstrue “content is king” as “we need pages of copy for every possible keyword we can rank for.”…