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PPC

3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now

While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to…

By Pauline Jakober · 16 Jan 2015

Development

4 Ways SEO and UX Experts Can Work Together to Improve Web Development

SEOs will have a better chance at being included in development projects as a forethought rather than an afterthought if we can find the…

By Brittney Sheffield · 16 Jan 2015

Mobile

Google Maps Update Makes Cities More Searchable

Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow…

By Emily Alford · 15 Jan 2015

Analytics

“Store Visits” Metric in Google AdWords Measures Offline Conversions

The new metrics allow you to see the impact of your search ads on in-store traffic.

By Larry Kim · 15 Jan 2015

Mobile

The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing

Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But what are…

By Peter Van Der Graaf · 15 Jan 2015

Industry

Google Opens Its Domain Registration Service Doors

Google's domains will now be available to everyone in the United States.

By Dave Neal · 14 Jan 2015

SEO

3 Messages Your Rankings Are Sending

Sometimes keyword reports have a bigger story to tell. At least they do if you know how to read between the keywords.

By Jennifer Van Iderstyne · 14 Jan 2015

Mobile

Yes, People Shop on Their Phones Now. Get Used to It!

Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying,…

By Dave Schwartz · 14 Jan 2015

Social

Master LinkedIn Search for Faster Access to People and Jobs

In order to support the demand for its platform, LinkedIn has been working to improve the functionality of its search.

By Ashley Zeckman · 13 Jan 2015

Development

Why Is Link Dev So Expensive?

A lot goes into getting a good link, and a ton goes into getting a great link.

By Julie Joyce · 13 Jan 2015