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Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact
With the explosion of visual content orientated social networks such as Pinterest, visual search seems to be back on the agenda. Visual search company,…
Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics
In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and…
Brands as Publishers: The Changing Rules of Search & SEO
Google Panda and Penguin have changed web marketing and SEO strategies dramatically. Companies that shift from technical search tactics to building content marketing machines…
Using Custom Alerts in Google Analytics
Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular…
Google+ for iPad Arrives in App Store
Google has rolled out an update for the iPad version of its Google+ client software. The company said that the update would allow iOS…
Google Faces $22.5 Million Fine for Safari Tracking
Google is expected to pay a $22.5 million fine – the largest ever imposed by the U.S. Federal Trade Commission – in relation to…
Why ‘A Conversation With My 12 Year Old Self’ is a Viral Video Success
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube video has…
Google’s Legalize Love Campaign Pressures Governments on Gay Rights
Google recently launched a new campaign called Legalize Love, designed to promote LGBT rights internationally by pressuring governments to decriminalize homosexuality. Google has historically…
Google +1 Button Now Recommending Pages
An updated Google +1 button rolled out yesterday and offers social recommendations even to signed out users on mouse-over. The new functionality is a…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research,…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback redundancy by…
Google AdWords Adds Flexible Reach Targeting to Display Network
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new…
Google Sends Oracle $4 Million Legal Bill
In a court filing, Google has asked that Oracle pay costs including printing and copy fees, compensation for expert appointments and filing fees for…
Google Denies Microsoft’s Android Botnet Report
Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected…
Google Tests New Shopping Results Placement, Tabbed Mega Sitelinks
Google is busy testing more new SERPs formats, including one that moves Google Shopping results to the right sidebar and another that enhances mega…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what Seth Godin…
5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might Need One)
Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here is why…
Twitter Upgrades Search With Autocomplete, ‘People You Follow’ Results
Twitter has improved their search function with autocomplete, a filtering option that allows users to see search results only from those they follow, and…
Google Axes iGoogle, Chatback & Google Mini
Google has announced a bit of housekeeping: the days are numbered for personalized homepage iGoogle, Google Talk Chatback, intranet Google Mini, and the Symbian…
Facebook & Yahoo Strike New Advertising Deal, Settle Patent Squabble
Facebook and Yahoo have settled their patent infringement cases. The companies will cross-license each's respective patents. Also, they have struck a deal which will…