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5 Graphics that Recap the Most Important Google SERP Changes in 2012
A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review…
6 AdWords Enhancements Offer More Insights, Efficiency
Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that…
Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video
SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in Bing Ads…
95% of Tech Consumers Use Social Media [Study]
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three percent of…
Google: Searches Can Accurately Predict Smartphone Sales [Study]
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found…
Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords
Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to…
The 5-Step Plan to PPC Prioritization for Maximum Profits
These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your…
Build Relationships, Not Links
Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior…
The Imminent Mobile Commerce Avalanche
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a…
Twitter Takes Promoted Tweets to Asia With Komli Media
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its…
How Can You Show Potential SEO Clients That You’re Trustworthy?
To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a…
Strong IPhone 5 Sales Help Apple Overtake Android in U.S.
New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a 48.1 percent…
Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for…
Google+ VP: “We Don’t Need Ads to Make Next Week’s Payroll” Like Facebook
Google's Bradley Horowitz took the opportunity in an onstage interview to slam Facebook Ads, claiming they are intrusive and “pissing off users.” Google doesn’t…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from…
Holiday Gift Guide for Geeks, Nerds & Tech Addicts
It is that time of year again, the holidays are here. Need to find the perfect gift for your geek, nerd, or tech addict?…
How to Land an Internship in Search
An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the…
Is Google Trust Being Scroogled?
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that…
Google Warns of Germany Copyright Law Changes
Google has launched a website called "Verteidige dein netz" or Defend your network, to warn people in Germany about proposed changes to German law,…
Google Spent $14.3 Million on U.S. Lobbying in 2012
Google spent more on U.S. lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP).…