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Google Now on Tap Makes App Search Optimization More Critical Than Ever
Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
The Importance of Ad Extensions – Five Ways to Create That Personal Touch
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to have more…
Google Enhances AdMob Tools and Adds Mediation Partners
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
New Google AdWords Products and Partnerships Focus on App Attribution
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
Google Adds Unified Search to Calendar and Drive
Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.
Lenovo REACHIt Extends Cortana Search Capabilities
Personal technology brand Lenovo has partnered with Microsoft voice search product Cortana in order to extend search to personal clouds across Lenovo devices.
7 Directives to Help You Navigate the SEO Landscape of the Future
Relationships, social media, user experience and long-tail keywords are a few things that can bring your SEO strategy to the next level.
Guidelines For Transitioning A Paid Search Account
Campaign goals, analytics and previous reporting efforts are a few key points you should go over when you win new business.
“World White Web” Seeks to Diversify Google Image Search
A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos…