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Your Terrible Website is Ruining Your PPC Performance
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
5 Ways to Reduce Touchpoints On the Social Media Conversion Funnel
Focusing on native advertising, social sharing and influencer marketing can help marketers eliminate unnecessary touchpoints, shortening and simplifying the customer journey.
Apple Cars Hit the Road to Rival Google Street View
California, New York, and Florida among locations to be covered by cars in coming weeks.
Meet the Egyptian Repairman Who Outranked Google
When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this…
Retail Revolution: Steps to Mastering Facebook Dynamic Product Ads
Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such as Product Catalog and…
Uncovering PPC Best Practices With Allstate Insurance
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats…
4 Steps to Optimizing Local Search With Google
Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit…
5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search…
Apple to Upgrade Siri and Update Maps
At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient.
Yahoo and Tumblr Modernize with Searchable GIFs
As Yahoo discontinues features like Maps and Pipes, the search powerhouse continues to modernize with others, such as Tumblr's new GIF-based search engine.