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SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations
Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure,…
The Search Marketing Roller Coaster: 2012 Year in Review
Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and…
20 Top YouTube & Video Marketing Stories of 2012
YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s a look…
Social Media ROI: How To Define a Strategic Plan
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful…
Social Media Strategy in Times of Tragedy
SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to…
Despite APIcalypse SEOs Still Need Rank Tracking Data
Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns and, for many…
The Mayan Apocalypse Rules for Marketers
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your…
How to Create Websites Optimized for Mobile
If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly,…
Critical Components to SEO Success in 2013
Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic…
Social Content Analytics: SEW’s Most Engaging Posts of 2012
By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader…
Search Engine Reputation Management Services
Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception…
13 New Year’s Resolutions Every Marketer Should Make in 2013
Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing…
Top 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks…
Is Agile Marketing the Future of Search in 2013?
For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared to adapt…
10 Ways to Increase the Odds of Getting Editorial Links
Editorial links, just like editorial coverage can't be guaranteed. However, follow these suggestions and you'll maximize your chances of success.
The Good, The Bad & The Indifferent: Reviewing SEO results in 2012
This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank…
Morgan Stanley Fined $5 Million Over Handling of Facebook IPO
Allegations that Morgan Stanley, the bank that underwrote Facebook's IPO didn't give investors a fair crack at material information that surfaced ahead of the…
Customers Flee Apple Maps
Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the…
Make News, Win Links
Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most…
7 Questions To Expect From Your New PPC Manager
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC…