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Search Engine Watch Welcomes Lisa Barone!
We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most…
Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics
Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and make sure…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when…
How to Use Journalism to Create Context for Keywords & Content
Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the…
Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than…
SES London 2013: How to Make the Most of Your Conference
Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to…
Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles
Google's former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created by those…
4 Steps to Panda-Proof Your Website (Before It’s Too Late!)
If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's a list…
How to Create & Analyze Valuable Facebook Reports
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully…
3 Big PPC Mistakes Even Pros Make & How to Avoid Them
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually blunders are…
SEO Roles of Engagement: Stimulate, Don’t Alienate!
In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from SEO outreach,…
Top Super Bowl 2013 Google Searches
M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce –…
Google Warns SEO & Businesses to Avoid Fake Reviews
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some…
Google Shopping for Suppliers Launches for B2B Products
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find…
Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search
How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and feedback –…
Super Bowl 2013 Ads: Budweiser’s ‘Brotherhood’ Wins the Big Game
Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing their newest foal, who was just 7 days old during the shoot…
4 Ways to Create a Better Website Experience for Users & Search Engines
Whether your website exists to convert, inform, portray a brand or message, or facilitate a user, you have to work for the traffic you…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if you profits…
7 Tips on How to be Found in a Post-Search World
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your…
Tips for Marketing a Sales Call & Free Sample
One important element of any search-based lead generation campaign is the offer – what does your prospect get after you get their contact information?…