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Google Has 4th Best Corporate Reputation [Poll]
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on…
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal
The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said she wants…
AdWords Enhanced Campaigns Hands-On
Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad,…
Freeing Analytics from Your Digital Agency’s Closet
Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It…
The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck
Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO tactics being…
Forecasting SEM Activity
Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20…
Followers of Top 100 Brands on Google+ Grow 9,400%
The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10 account for…
Pay by Tweet: Twitter Teams With American Express on Hashtag Payments
American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will…
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a…
Conflicting PPC Trends: What They Mean & How to Fix Them
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel…
How to Make Video a Successful Part of Your Content Marketing Strategy
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing…
NASA Google+ Hangout Features Astronauts on International Space Station
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will be the…
Twitter Brings Older Tweets to Redesigned Search Results
Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the past week.…
Google Pays Apple About $1 Billion to Remain Default Search Engine
Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and iPad in…
Eric Schmidt to Sell Google Stock Worth $2.5 Billion
In a filing with the U.S. Securities and Exchange Commission (SEC) Google said that Schmidt would be selling 3.2 million shares of Google stock…
Win Earned, Owned and Even ‘Paid’ Links With Content
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid…
Thinking About a New Site? How to Set Killer (and Realistic) Goals
A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first…
What the Brazil Butt Lift Can Teach Us About Personas
Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to your landing pages. Want…
‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance…