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Fixing Other People’s 404s for Link Building
Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest…
YP Product Centralizes Advertising Experience
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
Google Gives Up On Google+
Google effectively kills off the Google+ social network in everything but the name.
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the…
Google to Stop Unofficial Autocomplete API
Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.
How The Google Display Network Boosts Search PPC Performance: A Case Study
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better…
Mobile Testing: Case Studies and Findings
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and…
Fallout From Panda Update Already Starting to Show
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of…
Is Google Testing a Knowledge Vault Update?
Knowledge Vault boxes are popping up in some Google queries, providing searchers with samples of related questions "People also ask."
Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.