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Halloween Tricks and Treats for Digital Marketers
The holiday shopping season is the most significant time of year for digital marketers, starting with Halloween. Consider these insights and optimize your ad…
Grow Your Audience, Business Intelligence Database with Google AdWords
Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is…
4 Tips for Optimizing FAQ Pages for Search
Improving the customer experience will ultimately lead to increased engagement with your brand. Here are some helpful suggestions to help optimize your site's FAQ…
Fake YouTube Views Still Monetized by Google
Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most sophisticated -…
Why It’s Time to Rethink Your PPC Ad Extensions
Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your overall PPC…
Future-Proof Your SEO Career in a Mobile World
Sustaining success in SEO is contingent on the ability to adapt to a mobile-driven world. How does the evolution of organic search correlate with…
Facebook Drops Rich Snippets from Search Results
Rich snippets for Facebook pages are no longer showing up in Google searches, though Yelp and YP continue to have their review stars. Could…
Is Your Content Working Better for Someone Else?
Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings. In this…
The Time to Transition to Bing Shopping Campaigns Is Now
If you presently use Product Ads, consider these insights about the benefits of upgrading to Bing Shopping Campaigns. Here's a step-by-step tutorial to help…
10 Ways to Improve Your Link Building Efforts
To enhance your current link building strategy, use these 10 tips for choosing partners, optimizing communication, calculating effectiveness, and delivering valuable content.