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Social Search Concerns for National Multi-Location Brands
Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a…
The Content Marketing Elephant & the Enterprise
When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content creation process…
Google Fights Human Trafficking Using Big Data
Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human trafficking hotlines to create a…
Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders…
Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint
Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide…
Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]
Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business…
Putting a Spring in Your Marketing Step
Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than…
The Fallacy of Ad Testing
Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over…
Top 5 Reasons Against Implementing a Tag Management Solution
Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here…
Landing Page Optimization: How to Identify Testing Opportunities
Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider…
Google Penguin, the Second (Major) Coming: How to Prepare
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques…
Google+ Local Bible for SMBs
A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business…
A Strategy Map for Google Display Network Success
The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with…
Google Authorship Presents Branding Opportunity for SMBs
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can…
Linkedin Now Lets You Mention People and Companies in Updates, Comments
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status…
Website Redesign: From Concept Sketch to Lead Generation Reality
After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects…
What Our Favorite Celebrities Can Teach Us About Managing Brands Online
Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the…
How Orabrush Harnessed the Power of Video Marketing
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one…
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business…
Penguin 2.0 Forewarning: The Google Perspective on Links
If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is…