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Facebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more…
Google Challenges U.S. National Security Letter in Court
Google is fighting a National Security Letter (NSL) issued by the U.S. government. A court filings revealed Google's opposition to handing over users' data.…
Want to Speak at SES Toronto 2013? Submit Your Pitch By April 12 #SESTO
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from…
SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends
By using a combination of search trend data and traffic forecasting, ecommerce sites can capitalize on hot celebrity fashion news or cultural trends to…
How to Avoid PR Disaster With a Social Media Policy
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates…
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new…
How to Kill Self-Reported Data
Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three…
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and…
13 Essential SEO Power Tools
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on…
Rank Monitoring Beyond Google Webmaster Tools
Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building…
Big Data – Has It Blinded Us With Science?
There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct…
How to Manage an Effective Outreach Team
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying…
Is Google’s Unified Privacy Policy Illegal in Europe?
Google's revised privacy policy is under investigation by the Information Commissioner’s Office (ICO) and five other European agencies. The search giant has so far…
Google Privacy Director Alma Whitten Resigns
Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore…
Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag
Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased…
The Synergy & Benefits of Optimizing Content as You Write
Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content…
SEO & Keywords: Think Conversions, Not Rankings
Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will…
A 4-Step Approach to Ecommerce Content: Focus on the Experience
Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use…
Big Brand Facebook Ad Image #FAILs
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned,…