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France Rejects Google’s ‘Right to Be Forgotten’ Appeal
Having appealed France's "right to be forgotten" ruling, Google was rejected on the grounds that the company only delinked regionally, rather than across all…
Gaming Google in 2015
Is gaming Google a suitable exercise to effectively engage with SEO and optimize a website's search ranking results? Here's why this strategy still has…
Why Keywords Can Still Drive Architecture and Content
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers'search results.
Repeated Spammers to Get Harsher Penalties From Google
Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration process more…
Alphabet Creates More Localization Opportunities, Says Forrester
A new Forrester report discusses how restructuring under Alphabet could help Google fix its issues in Europe an China, as well as leverage local…
5 Ways Video Interviews Attract Authority Links
Video interviews with industry authorities are an effective way to encourage more linking and sharing for your site. Consider this strategy for creating content…
6 Essential Research Studies That Marketers Shouldn’t Miss
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and…
Google Phases Out Google+ Even Further – Or Does It?
Google has just dropped Google+ links and reviews from search results. Is Google+ really on its way out, or is the search giant slowly…
Inside the Mind of the Small Business Owner
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of taking a…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute a successful…