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Opinion: Search Engines Not Responsible for Deleting Personal Data From Index
Google and other search engines don't have to delete sensitive personal information from their indexes because they aren't subject to privacy requirements under existing…
Google Celebrates Gay Pride Month, Supports LGBT Employees
Find out how Google is celebrating gay pride month and the many ways it supports its LGBT employees in the workplace. Plus, how Google…
Google Kills Tilde Search Operator
One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it…
Google AdWords Dynamic Remarketing Launches For Merchants
Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those…
Antoni Gaudí Google Doodle Showcases Architect’s Revered Works
Today is the birthday of Antoni Gaudí, a Spanish architect born in 1852.
How to Make Your Keywords Fit Your Marketing Messaging
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting…
Linkable Asset Strategy: How to Pick & Prioritize Assets
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic.…
Let the Instagram vs. Vine Video Battle Begin!
Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a…
Google Waze Buy Faces Antitrust Review
Iit's unlikely the FTC will conclude that Google's Waze buyout will significant harm other mapping services such as Bing Maps and Tomtom. But the…
Google Grants Cannabis Group $240,000 in AdWords Money & Other Products
According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well as the…
Local Search Key Vendors, Best Practices & Steps to Success
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of the state…
How to Build Your Search Marketing Agency for the Future
As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is…
Is Bing Places for Business Better Than Google+ Local?
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop…
Google Avoids Street View Fine in UK, Must Delete All Data
The UK Information Commissioner's Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street View operations…
Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider
A front-end framework is a great approach to rapidly deploying a responsive design website. If you decide to use a framework, ensure you have…
Animated Google Doodles Welcome First Day of Summer and Winter 2013
Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or the southern part, where you’re cozying up with…
Pure Spam: What Are Google Penalties & What to Do to Recover
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you…
AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back
The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply…
Bringing Together Paid, Owned, and Earned Media
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media.…