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From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading…
Free WordPress Plugins: Respect the Author
While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their…
2013 Search Ranking Factors Survey Results From Moz
Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the…
Matt Cutts: Short Website Downtime Won’t Hurt Your Search Rankings
Google's Distinguished Engineer says that if your website is down just for a day, such as your host being down or a server transfer,…
SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote
In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our…
Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide
RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's…
What Percentage of Brands Actually Use Google+ Authorship? [Analysis]
Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from Fortune 100…
Matt Cutts on Links & How to Succeed With Content Marketing
In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center.…
Google Overhauls Android Maps App
Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly…
The Dirty Lawsuit Could be First of its Kind in Reputation Management
The outcome of this trial is of particular interest to the reputation management industry. Reputation managers are watching closely to see if further ruling…
Reality Check: Google Isn’t ‘Killing’ Organic Search
A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13…
Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue…
SEO Quick Wins: Google Query Data
Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at…
How to Introduce a Politics-Free Prioritization Model for Analytics Reporting
Establishing an effective prioritization model is fairly simple, and doesn't have to be overly complicated or involve any specialized tools of any kind. Here…
Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]
Unruly reports the two most popular video ads from this year's Super Bowl attracted the most shares on Facebook, Twitter, and blogs because they…
KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker
The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews, goals, ecommerce…
Paying it Forward (With a Great Tip)
There's a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of…
Google Paying to Have Ads Whitelisted on AdBlock Plus?
Google is reportedly paying browser extension Adblock Plus (and their parent company Eyeo) in order to ensure that their ads are displayed to those…
Twitter Experiments with Retargeting for Advertisers
Last month, we heard Twitter might be offering retargeting. This month, Twitter announced it is experimenting with the feature for U.S. users. The company…
Google’s Search Market Share in China Falls to Just 3%
While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In fact, Google…