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Why Links Remain Critical to SEO Success
Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying now, right?…
The Mobile #PR Hookup: Telling Brand Stories & Optimizing News
A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected in real…
How to Use the Google Analytics New vs Returning Report
Google Analytics provides a helpful report called New vs Returning. This post will explain all about what this data is, when to use it…
Google Faces £500,000 Fine if Privacy Policy Isn’t Changed by Sept. 20
Google appears unmoved by the threat of a potential fine of £500,000 from the Information Commissioner's Office after it was told that it needs…
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search, which allows…
Facebook Graph Search Expands to More U.S. Users
Nearly six months after introducing Graph Search as a more natural, real-time search capability for social media, Facebook is taking the training wheels off…
How to Prepare & Submit a Digital Marketing Conference Proposal
Speaking at a digital marketing conference is a great way to build your name, forge new relationships, and advance your career. Here are some…
Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game
UFO enthusiasts will love today’s Google Doodle, which celebrates the 66th anniversary of the Roswell UFO incident. You need to help the alien retrieve…
Google’s Penguin 2.0 Algorithm: The Definitive Guide
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged.…
How to Dominate the Entire First Page of Bing
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in…
3 Landing Page Headline Formulas to Target Your Prospects
A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why they should…
Guest Posting: A Quick Start Guide
Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings. This guide is designed to…
Augmented Reality & SEO: Search in an Annotated World
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit…
Breaking Up With Your Spokesperson: Men’s Wearhouse Applied to Authorship
George Zimmer didn't have Google authorship, but he was the face of Men's Wearhouse. What happens if you implement authorship, making individuals brand messengers,…
Backend Website Development: How to Prioritize Your Efforts
New feature requests that seem simple to others can add layers of complexity to your team's workload. Before hitting the "easy button", first make…
Yelp’s New Wordmap Helps You Avoid Hipsters
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap…
Twitter ‘Embedded on These Websites’ Test Curates Links Under Tweets
Some tweets are now displaying a list of curated links to articles that have embedded the tweet within them. It adds an interesting twist…
Top 4th of July 2013 Searches From Bing & Yahoo
While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to…
Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America
It's Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for 237 years.…
How to Make Money on YouTube: ‘Elementary’
YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn…