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What should I do when my site has been hit with a Google penalty?
What should you do when you've been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search…
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results.
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy…
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is "how are these changes are going to affect paid and…
How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make…
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing.
Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on revenue and…