Latest stories
27,191 articles, newest first.
Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform…
How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick…
Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers…
Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In…
Google Launches Panda 4.0
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and…
3 Principles of Behavioral Economics That Will Increase Your Web Sales
If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to…
Google Targets Spammy Queries With Payday Loans Algorithm Update
Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the…
Google Must ‘Forget’ Unfavorable Search Results in Europe
Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to…
Google Updates PageSpeed Insights Tools With User Experience Rules
Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool…
Google Search Engine Market Share Nears 68%
Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this…
The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your…
26 Free (or Free-to-Try) Content Curation Tools
Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list…
PPC Click-Through Rate by Position: Does Rank Matter? [Data]
What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out…
Google Adds Quick Facts to Maps
Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google is pulling…
Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]
WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are…
Bing Adds Food & Drug Information to Snapshot Results
Fresh off of adding 150 million doctors, lawyers, and professionals, Bing has expanded its Snapshot feature again. Now Bing searchers get quick access to…
Search Engine Indexation Analysis: A Simple Guide
A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you…
Should You Syndicate Your Blog to Get More Traffic & Leads?
Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Here are…
Playable Rubik’s Cube Google Doodle: Can You Solve It?
When you arrive on Google's home page, rather than Google's logo or colors, you'll see the Rubik's Cube. Click on it to begin solving…
The Ultimate Entrepreneur’s SEO Checklist for 2014
How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur…