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Content Marketing: 3 Overlooked Content Sources
The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are…
Facebook Posts See More Engagement on Weekends and After Hours [Study]
TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as…
How to Do Awesome SEO Annotations
The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide…
3 Tips for Selling SEO
Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are…
Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product…
Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as…
Google Updates Site Move Guidelines
Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to…
LinkedIn Revamps Search With New ‘Galene’ Architecture
LinkedIn's 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping…
Google Will Alert Searchers About ‘Right to Be Forgotten’ Link Removals
Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ)…
Financial Services PPC Ads: Words That Work [Study]
Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms…
Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place
Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers…
Do-It-Yourself Promoted Pins Premiere on Pinterest
Pinterest announced that it was testing do-it-yourself promoted pins on a small group of businesses, and looking to collect feedback from many U.S.-based businesses…
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps…
Ten Timely Tips for Terrific Title Tags
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title…
5 Development Tricks Self-Sufficient Marketers Should Master
While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game.…
Google Warns Smartphone Searchers About Homepage Redirects
When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will…
Invisible Matt Cutts Explains Why It’s Important to Have a Website
What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website, you're kind…
Bing Rocks Out With New Dynamic Carousel on Music Video Searches
Bing has fine-tuned their music discovery functionality. Bing will display a "dynamic carousel" on searches for an artist, band, album, or song. You can…
Matt Cutts on How Google Ranks Pages That Don’t Get Many Links
How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content…
New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and…