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Understanding voice search: What are the implications for marketers?
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice…
A visual history of Google SERPs: 1996 to 2017
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us.…
How URL hijackers are disrupting banks’ PPC campaigns
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords. What is going on,…
6 tips for creating content to capture short attention spans
As the average human attention span has dropped to just 8 seconds, how can you make content that captures your audience's attention before it's…
Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an…
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
Can Google get users on board with “shortcuts in search”?
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range…
How to create SEO-friendly content
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to…
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need…
Google Posts: GIFs and videos published directly to SERPs
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the…