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SEO

A Strategic Approach for New SEO Clients

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing…

By Peter Van Der Graaf · 05 Jun 2014

Social

How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If…

By Michelle Stinson Ross · 05 Jun 2014

Local

5 Reasons Why Pitching International SEO is a Pain

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty.…

By David Cato · 05 Jun 2014

PPC

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with…

By Jennifer Slegg · 04 Jun 2014

PPC

New Wordstream Tool Lets You Audit PPC Landing Page for Free

WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can…

By Jessica Lee · 04 Jun 2014

SEO

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed.…

By Glenn Gabe · 04 Jun 2014

SEO

Life After a Link Apocalypse

What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get…

By Jennifer Van Iderstyne · 04 Jun 2014

Mobile

Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales,…

By Jay Taylor · 04 Jun 2014

Mobile

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and…

By Jessica Lee · 03 Jun 2014

Industry

Happy Birthday, Bing: Microsoft’s Search Engine Turns 5

Today marks the fifth birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how it has…

By Ashley Zeckman · 03 Jun 2014

Industry

Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite

Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine…

By Jennifer Slegg · 03 Jun 2014

SEO

A Recipe for a Tasty Semantic Search & SEO Salad

Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines.…

By Doc Sheldon · 03 Jun 2014

PPC

The Best and Worst Things About Twitter Ads

There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the…

By Melissa Mackey · 03 Jun 2014

Social

Community Management Basics: 7 Tips for Marketers

An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right…

By Ashley Zeckman · 03 Jun 2014

Development

Major Exploits Found in All in One SEO Pack WordPress Plugin

If you use the popular "All in One SEO Pack" WordPress plugin, you should update immediately. Vulnerabilities have been discovered that could get you…

By Jennifer Slegg · 02 Jun 2014

Industry

China Blocks Google Ahead of Tiananmen Square 25th Anniversary

As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th…

By Ashley Zeckman · 02 Jun 2014

Industry

Google Launches Search Removal Request Form

The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four…

By Jennifer Slegg · 02 Jun 2014

SEO

Backlinks = Rankings, Rankings = Traffic – Deal With It

Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and…

By Chuck Price · 02 Jun 2014

Analytics

5 Ways Social Data Can Enhance Marketing Data

The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as…

By Uri Bar Joseph · 02 Jun 2014

SEO

Link Building for Real Estate Websites

Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to…

By Julie Joyce · 01 Jun 2014