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A Strategic Approach for New SEO Clients
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing…
How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If…
5 Reasons Why Pitching International SEO is a Pain
For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty.…
Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with…
New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can…
More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed.…
Life After a Link Apocalypse
What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can't get…
Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales,…
60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and…
Happy Birthday, Bing: Microsoft’s Search Engine Turns 5
Today marks the fifth birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how it has…
Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite
Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine…
A Recipe for a Tasty Semantic Search & SEO Salad
Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines.…
The Best and Worst Things About Twitter Ads
There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the…
Community Management Basics: 7 Tips for Marketers
An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right…
Major Exploits Found in All in One SEO Pack WordPress Plugin
If you use the popular "All in One SEO Pack" WordPress plugin, you should update immediately. Vulnerabilities have been discovered that could get you…
China Blocks Google Ahead of Tiananmen Square 25th Anniversary
As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th…
Google Launches Search Removal Request Form
The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four…
Backlinks = Rankings, Rankings = Traffic – Deal With It
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and…
5 Ways Social Data Can Enhance Marketing Data
The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as…
Link Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to…