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Study: How valuable is it to have keywords in your domain URL?
A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, has set out to investigate the relationship between the top…
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by helping to:…
Make no mistake: content errors harm your brand and SEO
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand's reputation.
3 ROI-positive ways to segment your remarketing audiences
Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your…
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled…
How to get started with 360-degree content for Virtual Reality
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years.
So what is growth hacking, really?
In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy,…
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set…
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters…
Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why…