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Industry

What Would a Yahoo-Microsoft Merger Look Like? Part 3

We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.

By Kevin Newcomb · 08 Feb 2008

Industry

What Would a Yahoo-Microsoft Merger Look Like? Part 2

We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.

By Kevin Newcomb · 08 Feb 2008

Industry

Search Headlines & Links: February 8, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 08 Feb 2008

Local

Google Map Business Categories, Unraveling the Black Box

Nearly all things “search” blend known algorithmic ranking attributes with mysterious black box elements. Much like the Federal reserve, even a stray comment from…

By Marty Weintraub · 08 Feb 2008

Social

Yahoo News Reports Microsoft Bid Change

This just in: Yahoo! News (AP on Yahoo News) scooped the world on the most amazing number ever reported for MicroHoo. Since all wait…

By Kevin Heisler · 08 Feb 2008

Industry

Decision Time for Yahoo?

According to Michael Arrington at TechCrunch, today’s the day Yahoo’s board will make a decision on how to proceed with Microsoft’s takeover bid: “There…

By Kevin Newcomb · 08 Feb 2008

Video

Y! Live is Dead! Long Live Yahoo! Live

Live from Yahoo! It’s Y! Live Night! Or not. Yahoo! Live, the experimental live video service, debuted and crashed and crashed, resulting in a…

By Kevin Heisler · 08 Feb 2008

Local

The 411 on Local Search Data for Business

Is your local search data accurate? Here's how -- and where -- to update your local search listings.

By Gregg Stewart · 08 Feb 2008

Industry

How To Market Your Search Engine Agency – Part 1

Nine surefire strategies to build your search marketing agency. This week: the four building blocks of success.

By Fionn Downhill · 08 Feb 2008

Analytics

Tracking and Analytics 101

In search marketing, everything's measurable. Start with Web site analytics 101

By Frank Watson · 08 Feb 2008