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SEW Experts: How To Market Your Search Engine Agency
You’d think that being in the marketing business would mean you were an expert at marketing your own business. In reality, it can be…
SEW Experts: Tracking and Analytics 101
The lack of uniform analytics definitions creates problems for marketers. In today’s SEM Crossfire column, “Tracking and Analytics 101,” Frank Watson offers some basic…
SEW Experts: The 411 on Local Search Data for Business
When incorrect listing information for your company finds its way into the local listing database of some data provider, it can start spreading like…
What Would a Yahoo-Microsoft Merger Look Like? Part 1
We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
SEOs of the World, Unite!
January was a bad month for SEO reputation. Will February be SEO Groundhog Day? Just when we thought it couldn’t get any worse, along…
Search Headlines & Links: February 7, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Courts Need Consensus on Trademark Law and Search
Adding more confusion to the case law surrounding trademark issues and search advertising, a Sixth Circuit federal court in Kentucky found that keyword advertising…
What Do Users Get on Google News Local Search? Zip.
Google News now slices and dices local news by zip code. Before passing judgment on the new Google News feature — launched on the…
Coffee, Tea, or Link Love?
Link love goes vertical again. Link building for the B2B hospitality industry.
Why Search is Still Prehistoric – Part 2
Microsoft-Yahoo has been called a doomed dinosaur.