SEW Experts: How To Market Your Search Engine Agency

You’d think that being in the marketing business would mean you were an expert at marketing your own business. In reality, it can be a struggle to keep a regular pipeline of sales leads. In today’s Business of Search column, “How To Market Your Search Engine Agency – Part 1,” Fionn Downhill shows you how to reach your target market and get those leads, which are so important when developing and growing your business.

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Analytics

Hitchhiker’s guide to the end of the third-party cookie as we know it

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.

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Searchmetrics report: How Amazon and Google help each other

Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.