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Media Spend on Search, Verticals, Continues to Grow
Search made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads…
Kelsey Group Predicts Growth in Interactive, Directional Ads
Interactive advertising revenue in the U.S. will grow from $22.5 billion in 2007 to $62.4 billion by 2012, according to a new Kelsey Group…
Google AdWords Contextual Advertising Mystery Solved
Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
SEW Experts: Google AdWords Contextual Advertising Mystery Solved
Readers have tried running placement-targeted campaigns, and found many AdSense publisher sites don’t seem to be available to them. In today’s Content Advertising column,…
How It Came To This: Virals vs. Microsoft
Microsoft recently published a letter from Kevin Johnson, President of Microsoft’s Platforms & Services Division, to his team. The letter details Microsoft’s interest in…
Searching for Gotti in the Brave New JackassWorld
So I was reading Techmeme, clicked thru to the Times of London story on Apax Partners bidding on Reed Business Information (£1.25 billion publisher…
SEO Shenanigans Bury Digg, Trip StumbleUpon, Poison Delicio.us?
If you read only one blog post this weekend, let me micropersuade you to read Steve Rubel’s SEO Shenanigans Pose a Clear and Present…
Search Headlines & Links: February 22, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Yahoo Says “You Like Me, Right Now, You Really Like Me”
Well, that seems to be the case for both Sally Field and Yahoo. When Sally won her second Oscar, she felt the love and…
The Tao of Crafting Strategic SEM Partnerships
First, maybe you’re in-house, working for a CPG big-brand, e-marketing multi-million dollar health insurance products, a solo designer, are president of a boutique SEM…