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Industry

Google’s Microsoft Yahoo Internet Doomsday Scenario: Google’s Brin

Yesterday Google co-founder Sergey Brin described the Internet doomsday scenario if Microsoft wins its Yahoo takeover bid. How does Google love thee, Microsoft? Let…

By Kevin Heisler · 22 Feb 2008

Industry

How Search Marketing Slays Seasonality in Travel

Travel search marketing is killing seasonality. Why the best hotels and airlines dance on seasonality's grave.

By Elisabeth Osmeloski · 22 Feb 2008

Industry

How to Market Your Search Engine Agency – Part 2

You've created a foundation with the four building blocks of marketing success. Now, the five key strategies to build your business.

By Fionn Downhill · 22 Feb 2008

Industry

The Ginsu Guide to Search Analytics

Search analytics as sharp as a Ginsu knife. But WAIT, there's more...

By Frank Watson · 22 Feb 2008

Industry

SEW Experts: The Ginsu Guide to Search Analytics

The ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI for many…

By Kevin Newcomb · 22 Feb 2008

Industry

SEW Experts: How to Market Your Search Engine Agency – Part 2

Although we’re in the business of marketing, there are many different things to consider when writing your own marketing plan. In today’s Business of…

By Kevin Newcomb · 22 Feb 2008

Industry

SEW Experts: How Search Marketing Slays Seasonality in Travel

The most sophisticated advertisers in online travel rely on years, even decades of data collection and analysis to formulate their marketing plans. In today’s…

By Kevin Newcomb · 22 Feb 2008

Industry

Search Engine Strategies London — Day Three

Birthdays, Elephants, Tools, & Booze: SES London Day 3, SEOmoz SES London 2008 – Local Search, Endless Plain SES London 2008: The Wrap Up,…

By Kevin Newcomb · 21 Feb 2008

Industry

Search Headlines & Links: February 21, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 21 Feb 2008

Industry

comScore Search Engine Rankings: Google Up, Double Digit Growth for MSN Live

Rich search engines got richer in January in the monthly search engine rankings. Among the Top 50 properties worldwide some surprises surfaced this month…

By Kevin Heisler · 21 Feb 2008