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Video

Risk Astley and More April Fools Day Goodness

Happy April Fool’s Day everyone, or, as we call it in Israel, Monday! But it does give me the opportunity to be awake (hopefully)…

By rumo · 01 Apr 2008

Industry

Small Business SEM Takeaways from SES NY

Search Engine Strategies New York had something for everyone, including tips for small business marketers.

By Carrie Hill · 01 Apr 2008

Industry

SEW Experts: Should Your SEO Strategy Target the Head or the Long Tail?

If you’re focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority…

By Kevin Newcomb · 31 Mar 2008

Industry

SEW Experts: Small Business SEM Takeaways from SES NY

Search Engine Strategies New York had something for everyone, including tips for small business marketers. In today’s Small Business Search Marketing column, “Small Business…

By Kevin Newcomb · 31 Mar 2008

Industry

Highlights from the SEW Blog: March 24-28, 2008

Featured posts to the Search Engine Watch blog in the past week.

By Kevin Newcomb · 31 Mar 2008

Industry

Search Headlines & Links: March 31, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 31 Mar 2008

Industry

Will We Pay More For Google’s Fewer Clicks

The drop in AdWord clicks over the past two months has created a bump Google’s ongoing success. But not to worry, CEO Eric Schmidt…

By Frank Watson · 31 Mar 2008

Industry

Standards Is A Dirty Word For Search Marketers

For the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in as have…

By Frank Watson · 31 Mar 2008

PPC

Content Ad Campaign Keyword Strategy Revisited

The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search…

By David Szetela · 31 Mar 2008

Industry

Google + DoubleClick = 69% of Online Advertising Market

When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats…

By Nathania Johnson · 31 Mar 2008