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Even for Google, Conversions Matter More Than Clicks
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid search clicks…
Geary Interactive Acquires Fathom Online
Full-service digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing firm. Though Geary already offered search marketing services, the company…
Yahoo Wants Women Now
Yahoo just announced Shine, and is hopping on the bandwagon that says women are a great target. Why now? Just like iVillage, Glam and…
SEW Experts: Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for a content ad campaign should play a different role than they do for search ads. That’s a point that’s…
Constructive feedback on online reputation management
Three weeks ago, I wrote an article entitled, “Online Reputation Management Requires Cabinet War Rooms,” that reported on the Brand & Reputation Management session…
China Antimonopoly Law Could Derail Microsoft/Yahoo Deal, Google
As the New York Times detailed yesterday the Chinese government is activating legislation that may give problems to the possible Microsoft Yahoo purchase. The…
Global SEO Makes Bloomberg News Headline
Sure there are lots of global news stories in Bloomberg News today. For example, “Verizon Faces Fight With FCC’s Martin Over Rules for Open…
Is Google’s Price Drop A Reflection Of Recent Media Coverage
The value of Google’s stock has taken a bit of a beating recently from their high of $747 last year to yesterday’s close at…
Google Bombs, Jew Watch News & the Hypocritical Linking Universe
Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and…
Search Headlines & Links: March 28, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…