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Bing Adds Search to Microsoft Office
Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that keeps important…
2015 Guide to Penalty-Safe Link Earning
Earning links clearly takes time and massive effort, but the results are worth it. Here are some tips for getting started.
How SEO Actually Improves Content Quality
In spite of the many people that might state otherwise, SEO and content can actually be best friends - here's a look at why.
Google Launches New AdWords Editor
Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream.
Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you want…
Examining Search and Social Behavior for Holiday Shopping
Here's a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday and Cyber…
Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place…
How to Prevent Client Failures in SEO Public Relations
Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out of any SEO silo.
Microsoft Adds Shake & Search Feature to Torque 2.0
Based on consumer feedback, Microsoft has made tweaks to the app and introduced Torque 2.0 for Android phones.
Simple Ways to Maximize Search Traffic Return From Your Content
It’s a lot of effort, but the knowledge that you are creating content specifically to capture key search opportunity will ultimately make that much…
3 Ways Google Penalties Have Pulled SEO Out of the Gutter
You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But…
Facebook Upgrades Its Search Capability
Later this week, Facebook will roll out an enhanced Facebook Search that will allow users to search for specific posts.
YP Partners With Fandango for Movie Search and Ticket Purchasing
Integrating with big names like Goodzer, GrubHub, OpenTable, and now Fandango helps the former YellowPages.com stand out in the crowded search space.
The Future of Google’s Search Algorithm: Refinement Vs. Overhaul
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?
Early Holiday Paid Search Data and What It Means for 2015 Strategy
In today's fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
Power-Packed SEO: How to Make Your Content Work 10 Times Harder
Rather than having one scrawny campaign for each channel, why not take advantage of the synergies that can happen by combining them all into…
Mindshare and Google Collaborate to Create Search As Signal
Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.
Yahoo Sees Jump in Firefox Searches
Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data…
YouTube Ads: Getting the Content Right
Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads correctly.
5 Sessions You Shouldn’t Miss at SES London
SES London 2015 is coming up in February - what are the five sessions you absolutely shouldn't miss while you're there?