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Industry

Microsoft and Google Optimize Santa Tracker Websites for Mobile

For the first time, the 60-year Santa tracking tradition is mobile-friendly, allowing Windows users to ask Cortana where Santa is, while Android users can…

By Mike Obrien · 04 Dec 2014

Industry

Yahoo Shares Its Top Searches for 2014

Not one to be left out of the annual roundups of the year in search, Yahoo has joined in the fun and is presenting…

By Ashley Zeckman · 04 Dec 2014

Social

What’s Next for Twitter Advertisers: Video, SEO, & Expanded Audience

In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.

By Larry Kim · 04 Dec 2014

Industry

Understanding Value From SEO Efforts

Ten years ago, we might have shown "success" based on a ranking report, or a list of things we'd "done" as an agency. Today,…

By Mark Jackson · 04 Dec 2014

Industry

Google Updates CAPTCHA API to Weed Out Robots

Upon realizing that the dreaded CAPTCHA box was in desperate need of an upgrade, Google has introduced an API called "No CAPTCHA reCAPTCHA."

By Ashley Zeckman · 03 Dec 2014

SEO

Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain?

If you've decided to start over after a Penguin hit, there are two things to consider: Can I use the same content on my…

By Marie Haynes · 03 Dec 2014

SEO

2015 Planning: What Does Your SEO Strategy Look Like Next Year?

As you start your 2015 SEO plan, keep these seven things in mind to make sure you start the year off strong.

By Erin Everhart · 03 Dec 2014

PPC

Black Friday PPC Ads Did Not Break the Internet

A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.

By Lisa Raehsler · 03 Dec 2014

SEO

Re-Entering the Strike Zone – How to Avoid Panda Relapses and Temporary Recoveries

Temporary Panda recoveries can happen, so it’s important to continually analyze your site through a Panda lens. This post covers five reasons that Panda…

By Glenn Gabe · 02 Dec 2014

Analytics

An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it…

By Anna Lewis · 02 Dec 2014

SEO

Bing Testing Search Carousel as Google Rolls Out Replacement

While Google is moving away from its Carousel format, Bing seems to be adopting a similar design in the SERPs.

By Mary Weinstein · 01 Dec 2014

Industry

Bing and Yahoo Follow Google in ‘Right to Be Forgotten’ Takedowns

Following a court ruling earlier this year on the Right to Be Forgotten, Bing and Yahoo have begun removals of search results.

By Chris Merriman · 01 Dec 2014

Industry

Bing Reveals Top Searches for 2014

The search engine has unveiled the top searches for the past year, broken down into several subcategories. Will the results surprise you?

By Ashley Zeckman · 01 Dec 2014

Mobile

Using “Mobile” Tools in Your SEO Strategy

As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take…

By Josh Mccoy · 01 Dec 2014

Industry

How Will Voice Search Impact a Search Marketer’s World?

Voice search use is growing more and more each day - so what are the implications for search marketers?

By Jason Tabeling · 01 Dec 2014

Industry

Happy Thanksgiving From the SEW Team

On behalf of the entire team at Search Engine Watch, we wanted to wish all of our readers a happy Thanksgiving.

By Sew Staff · 27 Nov 2014

Industry

Skyscanner Boosts Mobile, Customization Capabilities

With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly.

By Mike Obrien · 26 Nov 2014

SEO

Quality Content Essential for SEO Success [Study]

In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.

By Ashley Zeckman · 26 Nov 2014

Local

A Guide to Multinational & Multilingual SEO for Global Expansion in 2015

Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of…

By Marcela De Vivo · 26 Nov 2014

SEO

Press Releases Are Not an SEO Strategy

Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely.

By Stephen Kenwright · 26 Nov 2014