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6 Tactics to Streamline Your PPC Reporting and Optimization
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
Mozilla to Add “One-Click Searches” to Firefox
The company will give Firefox users the flexibility to choose their own search engines and sites.
Ask.com’s Top Searches of 2014 & Predictions for 2015
The year may not be over yet, but Ask.com is pulling out all the stops and has already released its top searches of 2014,…
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending…
Create Your 2015 Holiday SEO and Content List – Think Next Year Now!
In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas…
Google Contributor Lets Users Pay to Remove Ads From Websites
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
Google to be ‘Broken Up’ in Europe in Bid to End Search Monopoly
Google could face drastic measures being taken against it in Europe in order for competition online to be "restored".
Google Uncovers Black Friday Shopping Trends [Study]
Black Friday is less than a week away and shoppers are now more prepared than ever, as evidenced by a Google study released today.
Website Visibility (SEO) – Don’t Stop
Don’t look at this as a time to take a rest from your website visibility efforts. Use this slower time of year to get…
Your Guide to Structured Snippets for SEO
Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a…
Bing Strives Toward Mobile Friendliness
To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
The Rise of the User Experience Marketer
There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.
Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine
Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.
Google Adds New Features to Improve Shopping Campaigns
The platform introduced a number of new additions to help users manage their ad campaigns.
Justifying Your Spend – Getting SEO Buy-In
There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as…
Holiday Season Link-Building
For those of you who didn’t do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch…
Twitter Lets Users Search for Every Public Tweet Ever Sent
Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now…
Search Top Priority Among SMBs [Study]
The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and…
Are We Reaching the End of the Keyword Era?
This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to…
Learning to Carry Your SEO Baggage
Links are one of the biggest sources of complicated baggage for a website. They may be what helped you get the rankings you have,…