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Search Marketing Reporting: 8 Metrics Clients Actually Care About
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what…
Target Adds Product Search to App in Time for Black Friday
Target looks to make Black Friday easier for shoppers with the release of new search features on its mobile app.
Google Officially Debuts “Mobile-Friendly” Labels
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
Supercharge Your PPC Workflow
Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
How to Avoid Contributing to Content Bloat
Content bloat is not only horrible for Google, but it's also horrible for users and trust.
Google Discontinues Carousel for Local Search Results
For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by drop-down ads.
A Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to…
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven…
Facebook Quietly Debuts New Local Search and Discovery Tool
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
Panda Audit 101: The Roadmap to Complete Panda Recovery
If you've seen a noticeable decrease in your site's traffic, had your site fail to recover from a Penguin update, or have lots of…
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and…
Bing Adds Auction Insights to Web Interface
Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now…
Mozilla Celebrates a Decade With New Feature Release
Mozilla's Firefox used its 10th anniversary as an opportunity to release new features that its audience asked for.
Amazon Steps Further Into Search With Amazon Echo
If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon's…
How Location Data Can Change Search
Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results.
8 Essential Steps for SEOs in Planning Online PR
In order to reap the true benefits (read: links) of online PR, you need to build your credibility with the media and your clients.
Custody Risk European Awards 2014 winners announced
Industry achievements over past year rewarded The winners of the Custody Risk European Awards 2014 were unveiled at an awards ceremony in central London…
Softer NSFR may not save repo, banks warn
Final rule slashes funding requirement for reverse repo, but applies it more widely Dealers are warning repo businesses will struggle to comply with new…
Instagram Upgrades Search, Editing, and Explore Features
Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers.