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The Big Burden of Backlinks for Small Businesses
Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet know that…
Why Google Algorithm Updates Shouldn’t Matter
With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had…
What Does Apple’s iAd Global Expansion Mean for Search Marketers?
As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.
Amazon Echo Could Sneak Voice Search Into Users’ Living Rooms
Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the…
Disney Fights Piracy With New Search Patent
To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.
Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients
Take back the control in your client relationship by performing an extreme relationship makeover with these proven tips.
Thanksgiving 2014 – What I’m Grateful for in SEO
A look at what columnist Jon Ball is grateful for this year within the SEO industry.
3 Lessons Social Advertisers Can Learn From Search Marketing
As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital…
Hot Holiday Tips and Tricks
While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and…
10 Tools to Help Discover and Monitor Negative SEO Activity
Negative SEO is real. Even if you don't believe someone will target your website, it never hurts to monitor your presence in search.
How Can SEOs Sell “Shiny, Sexy” Search?
In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the…
Google Maps Adds New Features and Brighter Colors
In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google…
Cliff Diving With Panda, Penguin, and Pirate: Now What?
Things have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a…
Why Shoppers Abandon Their Carts – and What Search Marketers Can Do to Help
Expanding in-site search capabilities is one way search marketers can improve cart abandonment rates.
Evolution in Digital Marketing Skill Sets
Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and…
SEO in a World With a Code of Ethics and Without Search Engine Figureheads
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry:…
Are Scholarship Links Considered Unnatural by Google?
A lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Should these links be considered…
5 AdWords Optimization Checkpoints You May Be Missing
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords…
Election Day 2014: Google Doodle Finds Your Voting Location
In order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.
Microsoft Global Ad Sales Team Layoffs Beg the Question: Is Microsoft Done With Advertising?
Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.