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Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com…
[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing exactly where…
The mobile marketing checklist you need for 2018
In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. An efficiently launched and well-run mobile marketing campaign…
How to get started with local SEO
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a…
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer…
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding…
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these…
What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google's "Speed Update", and what…
Search advertising vs. display advertising: Which delivers the best returns?
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough.…
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived of referral…