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Your Job Is to Make Google Look Good
Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true,…
Delving Into the Auction Insights Report
How can you get the most out of the Auction Insights report in AdWords? Read on to discover.
Mobile Ad Spend Skyrockets as Mobile Search Volume Grows
Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money spent on…
Matt Cutts Extends Leave From Google Into 2015
Following the news that Bing's Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new year.
Should Hotels.com Get a Google Slap for Soliciting Paid Links From Bloggers?
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com…
4 Pitfalls to Avoid Heading Into the Holidays
Here are four pitfalls that seem to occur every year, along with some thoughts on how to best avoid them or deal with them…
Using Analytical Analysis to Help Improve Conversions
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!
Spooky Google Doodles for Halloween 2014
Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.
Fast SEO Competitive Analysis Part 2: Competing Content Comparison
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as…
A Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of…
Writing Your Way to the Top of Search and Social Results
We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank,…
Can Groupon Break Into the Search Market?
Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to…
“Which Update?” Is the Wrong Question
What's the right question to ask? That will depend on your skill level and experience in the SEO industry.
Secret Sauce LoMo Tips for More PPC Sales
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local…
Google Mobile Usability Report IDs Website Issues That Drive Away Business
Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company's website.
How to Get Tons of Great Data From Google AdWords Instantly
The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to your data efficiently.
seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for…
Bing Allows Consumers to Use Emojis as Search Term
To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.
Scaling SEO Across Your Enterprise Business – The Human Element
Scaling SEO at your company is not just about SEO - success is also dependent on leadership, project management, and efficient process.
Yahoo Bing Network Audience Stats That Might Surprise You
The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.