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SEO

5 SEO Myths to Forget in 2015

Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have…

By Kristine Schachinger · 19 Jan 2015

Industry

Google Knowledge Graph Updates Upcoming Events Functionality

In order to improve upon the Knowledge Graph's usability for concert-goers, Google has added four new features/upgrades.

By Ashley Zeckman · 16 Jan 2015

Mobile

Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web?

A new study from the IAB shows that search marketers should consider a combination of both app and mobile Web usage in order to…

By Ashley Zeckman · 16 Jan 2015

PPC

3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now

While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to…

By Pauline Jakober · 16 Jan 2015

Development

4 Ways SEO and UX Experts Can Work Together to Improve Web Development

SEOs will have a better chance at being included in development projects as a forethought rather than an afterthought if we can find the…

By Brittney Sheffield · 16 Jan 2015

Mobile

Google Maps Update Makes Cities More Searchable

Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow…

By Emily Alford · 15 Jan 2015

Analytics

“Store Visits” Metric in Google AdWords Measures Offline Conversions

The new metrics allow you to see the impact of your search ads on in-store traffic.

By Larry Kim · 15 Jan 2015

Mobile

The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing

Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But what are…

By Peter Van Der Graaf · 15 Jan 2015

Industry

Google Opens Its Domain Registration Service Doors

Google's domains will now be available to everyone in the United States.

By Dave Neal · 14 Jan 2015

SEO

3 Messages Your Rankings Are Sending

Sometimes keyword reports have a bigger story to tell. At least they do if you know how to read between the keywords.

By Jennifer Van Iderstyne · 14 Jan 2015

Mobile

Yes, People Shop on Their Phones Now. Get Used to It!

Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying,…

By Dave Schwartz · 14 Jan 2015

Social

Master LinkedIn Search for Faster Access to People and Jobs

In order to support the demand for its platform, LinkedIn has been working to improve the functionality of its search.

By Ashley Zeckman · 13 Jan 2015

Development

Why Is Link Dev So Expensive?

A lot goes into getting a good link, and a ton goes into getting a great link.

By Julie Joyce · 13 Jan 2015

Industry

Google Translate Update Challenges Microsoft’s Skype Translator

Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.

By Roland Moore Colyer · 12 Jan 2015

Industry

2015 Guide to Free SEO Training Courses Online

Here is a suggested syllabus for developing an organic search specialist, comprised of free, readily available tools found on the Web.

By Chuck Price · 12 Jan 2015

SEO

3 Challenges Faced by Enterprise SEOs in 2015

Here are three key issues that SEO departments working in and with big organizations will have to overcome if they are going to stay…

By Stephen Kenwright · 12 Jan 2015

PPC

5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy

Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.

By Diane Pease · 09 Jan 2015

Industry

Search Engines Use Homepages to Show Solidarity With Charlie Hebdo

The French homepages for Google and Bing both display kind words for the satirical magazine, which was victim to France's most brutal act of…

By Mike Obrien · 08 Jan 2015

SEO

The Great Disavow Debate

The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without…

By Marcela De Vivo · 08 Jan 2015

Local

Local and Mobile Converge in 2015

Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local.

By Jon Schepke · 08 Jan 2015