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5 SEO Myths to Forget in 2015
Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have…
Google Knowledge Graph Updates Upcoming Events Functionality
In order to improve upon the Knowledge Graph's usability for concert-goers, Google has added four new features/upgrades.
Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web?
A new study from the IAB shows that search marketers should consider a combination of both app and mobile Web usage in order to…
3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to…
4 Ways SEO and UX Experts Can Work Together to Improve Web Development
SEOs will have a better chance at being included in development projects as a forethought rather than an afterthought if we can find the…
Google Maps Update Makes Cities More Searchable
Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow…
“Store Visits” Metric in Google AdWords Measures Offline Conversions
The new metrics allow you to see the impact of your search ads on in-store traffic.
The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing
Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But what are…
Google Opens Its Domain Registration Service Doors
Google's domains will now be available to everyone in the United States.
3 Messages Your Rankings Are Sending
Sometimes keyword reports have a bigger story to tell. At least they do if you know how to read between the keywords.
Yes, People Shop on Their Phones Now. Get Used to It!
Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying,…
Master LinkedIn Search for Faster Access to People and Jobs
In order to support the demand for its platform, LinkedIn has been working to improve the functionality of its search.
Why Is Link Dev So Expensive?
A lot goes into getting a good link, and a ton goes into getting a great link.
Google Translate Update Challenges Microsoft’s Skype Translator
Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.
2015 Guide to Free SEO Training Courses Online
Here is a suggested syllabus for developing an organic search specialist, comprised of free, readily available tools found on the Web.
3 Challenges Faced by Enterprise SEOs in 2015
Here are three key issues that SEO departments working in and with big organizations will have to overcome if they are going to stay…
5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy
Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.
Search Engines Use Homepages to Show Solidarity With Charlie Hebdo
The French homepages for Google and Bing both display kind words for the satirical magazine, which was victim to France's most brutal act of…
The Great Disavow Debate
The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without…
Local and Mobile Converge in 2015
Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local.