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Industry

Yahoo Achieves Its Highest Search Share Since 2009

While Yahoo's share of the U.S. search market was its highest in years, the opposite was true for Google. The change can be attributed…

By Mike Obrien · 07 Jan 2015

PPC

3 Easy PPC Wins to Start 2015 Off on the Right Foot

Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.

By Justin Freid · 07 Jan 2015

Content

PR Lessons From Accrington Stanley and the Soccer Game That Never Was

What’s needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist - and often what…

By Ken Mcgaffin · 07 Jan 2015

Industry

New Bing Policy Disallows Phone Numbers in Plain Text

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions…

By Mike Obrien · 06 Jan 2015

Content

Content Marketing Without Marketing Is Just Content

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can you…

By Jon Ball · 06 Jan 2015

Industry

5 Ways Small Businesses Can Build Their Brands in 2015

As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands…

By Adam Stetzer · 06 Jan 2015

Local

GM Puts Local Search in the Driver’s Seat With AtYourService

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and…

By Emily Alford · 05 Jan 2015

Industry

Google’s DMCA Notices Reach 345M in 2014

In 2014, Google received more than 345 million Digital Millennium Copyright Act takedown notices regarding pirate links, a number 5 million percent higher than…

By Mike Obrien · 05 Jan 2015

Industry

“Bad Code” Update Brings Yahoo and Bing to Standstill

Bing and Yahoo searchers were greeted with error messages over the weekend following routine work.

By Dave Neal · 05 Jan 2015

SEO

Fast SEO Competitive Analysis Part 3: Search Presence

This is the third and final part of a series on fast SEO competitive analysis. Part three brings it all together as we look…

By Ben Goodsell · 05 Jan 2015

Mobile

Move Over Mobile, 2015 Is the Year of the Consumer

Spend your time going back to the roots of the consumer you’re targeting and let’s make 2015 the year we put people first.

By Kelly Wrather · 05 Jan 2015

Industry

Happy New Year From Google and Other Search Engines

Here are some New Year's Day logos and themes from the search engine industry.

By Yuyu Chen · 02 Jan 2015

PPC

3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy

Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.

By Jamie Smith · 02 Jan 2015

Industry

Happy Holidays From the SEW Team!

On behalf of all of us here at Search Engine Watch, we wanted to wish our readers a very happy holidays!

By Sew Staff · 25 Dec 2014

SEO

10 SEO Stories From the Front Lines

Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't…

By Catfish Comstock · 24 Dec 2014

Industry

The Search Experts Have Spoken: 2015 Predictions

We interviewed a number of search marketing experts to get their take on what 2015 holds for us.

By John Gagnon · 23 Dec 2014

Analytics

The Year in Stats – SEO, Content, and Data Analytics

If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get…

By Jim Yu · 23 Dec 2014

Content

Your Guide to Creating a Successful SEO Link-Building Campaign

As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or…

By Jayson Demers · 22 Dec 2014

SEO

Advanced SEO for JavaScript Sites: Snapshot Pages

We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So let's take…

By Andrew Delamarter · 22 Dec 2014

Mobile

Bing Integrates AMBER Alerts and Updates Local Search on Mobile

Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.

By Yuyu Chen · 19 Dec 2014