Latest stories
27,505 articles, newest first.
Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can…
Blog Content Influences Consumer Buying Behavior
New market research has found that blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of…
Senator Dorgan Prepares Net Neutrality Bill
Senator Byron Dorgan (D-ND) is planning to introduce a net neutrality bill in January, according to Reuters. President-elect Barack Obama has said he supports…
Google Adds Voice Search to iPhone Search Application
Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is expected to…
SEW Experts: Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. In today’s vertical search column, “Offline and Online Conversions…
Average Search CPC Data by Category for October 2008
Cost-per-click data by vertical category in search in the U.S.
SearchDay | Use Online Public Relations for Link Marketing
Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion…
Looking for Holiday PPC Tips?
There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it’s even worse. But…
The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that…
Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to help grow…