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Google Updates Firefox Toolbar with Personalized Tab Page
Google has updated its Firefox toolbar with a nifty new feature: a personalized tab page. If you use Firefox and conduct tabbed browsing, you…
Dogpile.com’s Search & Rescue Program Helps Soldiers Bring Home Rescued Dogs from Afghanistan
Last November, Dogpile.com launched its “Search and Rescue” program that donates money to animal-related charities. The program also helps people find help for needy…
The Obligatory Google “Site May Harm Your Computer” Post
Over the weekend, the blogosphere, journalists and Twitterers were all a-flutter over a Google glitch. It seems for an hour on Saturday morning, every…
SEW Experts: Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands…
SEW Experts: Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. In today’s SEM 101…
SearchDay | Battling Click Fraud
Today's search engine marketing news and opinion: Battling Click Fraud is Important for All Involved; Best-Kept Secret in PPC?; What's a Yahoo Advertiser to…
Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to…
Google Conversion Optimizer: The Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of…
2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most…
Google AdWords Launches New Traffic Model for Ad Planner
Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they’ve updated their traffic models to…