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Higher Education and Travel Industry Headed to SES London 2009
According to the organizers of SES London 2009, it looks like attendance will be up this year. While this may come as a surprise…
Live Search Launches Firefox Search Suggestion Add-On
Live Search has released an add-on for Firefox, interesting since Firefox is a competitor to Microsoft’s browser Internet Explorer. The add-on enables search suggestions…
YouTube Makes Annotations Easier
YouTube is making it easier for users to add annotations to their videos. Now, you can simply log in and annotate away. Still, they…
SEW Experts: Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. In today’s SEM Crossfire…
SEW Experts: Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of…
SEW Experts: 2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most…
SearchDay | Bribing People With $50 Gift Cards: Part Deux
Today's search engine marketing news and opinion: Bribing People With $50 Gift Cards; Google AdWords Opens Up Conversion Optimizer Eligibility; Yahoo's Search Ad Share…
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear…
Google Behind Tool to Detect ISP Blocking
It’s no secret that Google is an avid supporter of net neutrality legislation. Now, in an effort to further their cause, they’ve partnered with…
Yahoo’s Search Ad Share Drops 40% in UK for Q4 2008
Yahoo’s Q4 UK search advertising share dropped from 13.9 percent in 2007 to 8.4 percent in 2008, a 40% decline. Making things worse is…