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Google AdWords Opens Up Conversion Optimizer Eligibility
Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords’ free Conversion Tracking tool and have at least 30 conversions…
Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and…
SEW Experts: Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what a promotion-monitoring component would look like. In today’s online promotion & link building…
Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I…
SearchDay | Yahoo’s New Era
Today's search engine marketing news and opinion: Yahoo's New Era; Track Those Alternate Conversions; Yahoo Tries to Defend Account "Optimizations"; and more.
AOL to Cut 10% of Its Workforce
AOL will cut 10% of its workforce, according to Kara Swisher. That amounts to 700 employees. The cuts will attempt to focus efforts in…
Track Those Alternate Conversions
It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are…
Data Privacy Day Exhibit Differences in Approach from Google and Yahoo
When it comes to privacy – and overall service/product offering – there is a big difference in how Google and Yahoo relate to searchers…
Click Fraud Increased Slightly in Q4 2008
Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are the primary…
Google AdWords Releases 7 New Help Videos
Google AdWords has released new help videos to assist customers in their search marketing campaigns. The videos (which can be found here) feature the…