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Yahoo Tries to Defend Account “Optimizations”
For the last several months, Yahoo has been meddling in advertisers search advertising accounts. On those campaigns that it deems to be underperforming, Yahoo…
Search a Bright Spot for Yahoo, too
Last week, Microsoft reported earnings, and announced that even amid job cuts in other areas, the company would continue to add jobs in its…
SEW Experts: Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief executive. I…
SEW Experts: Track Those Alternate Conversions
It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. In today’s Web…
Study: Sizing up the Online Generation Gap
Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and who seeks…
SearchDay | Breaking the Norm with Search
Today's search engine marketing news and opinion: Breaking the Norm with Search; SEO Web Site Review: Water Filter Corner; Advanced Keyword Research Checklist: Using…
Breaking the Norm with Search
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for…
SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success.
Top 10 Newspaper Sites See 16% Growth in December 2008 Web Traffic
Newspapers may be struggling these days but it’s not for lack of web traffic, at least for the top ten newspaper sites. According to…
AdMob Launches Offering for Android Applications
AdMob has announced the launch of its Android application advertising offering. This allows developers to monetize their apps via a mobile banner ad. AccuWeather,…