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Google Expands Display Ad Options for Advertisers and Publishers
A couple of updates for the display advertising space. On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An InVideo ad…
Facebook Enhances Query Suggestion Feature
Fresh off the heels of beating Google in traffic for a week… Facebook has come out with an announcement about search. Yes, search. If…
Paid Search Freakonomics: Finding and Ostracizing Losers
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools…
Managing Global Web Sites
Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs…
One Man’s Keywords are Another Man’s List of Forbidden ‘Newsspeak’ Words and Phrases
My sympathy goes out to the search engine optimizers for large media companies. While they are trying to get journalists to understand the value…
Pew Internet Project Describes the State of Online News as Moving Target
The Pew Internet Project and the Project for Excellence in Journalism’s “State of the News Media 2010” report describes the state of online news…
MapQuest Expands Mobile Version; Enables 360 View Linking
A couple of updates to one of the most popular mapping products. MapQuest has two updates for you to enjoy. One is greater access…
Interview with Mark Bole, CEO of BigMouthMedia
Last week I spoke with Mark Bole from BigMouthMedia, about the recent merger of LBi and Obtineo (BigMouthMedia’s holding company) and €40m more capital.…
SEM: A Call to Action
A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct…
Must Read: Matt Cutts Interviewed by Eric Enge
Sit back, relax, and digest this thing. SEW Expert Eric Enge has published an extensive (and that’s an understatement) interview with Google web spam…