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A Different Perspective from OMMA Video
YouTube is a powerful social engine for users, but what are the best ways for marketers to channel that energy for their brands? I…
Facebook Is A Major Video Ad Player And Zynga Its Secret Weapon
Facebook is turning out to be a major video destination although it’s not what the social site is best known for. Indeed, don’t be…
10 Things You Need to Know to Get Started on Twitter
Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively…
Listen to the Search Engines
The tools that search engines provide give you more information about what theyreally like, and can help you reach your SEO goals.
Zynga To Boost Asian Presence With $147M Investment From Softbank
Social gaming platform Zynga is reported to have raised $147 million (13.5 billion yen) from Japanese telecommunication and media group Softbank to fund its…
Twitter ‘Places’ Bold Move Towards Paid Search With Foursquare, Gowalla, Localeze, TomTom Ties
Twitter launched its ‘Places’ feature, pulling together local check-in services Foursquare and Gowalla, and meshing them in with data from local search firm Localeze…
Competitor Research – Focusing on Companies, Keywords, and Broken Links
Tips on researching keyword competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.
Should Google be Regulated?
Google's "Mayday update" sparked calls for algorithm transparency. Here's why that's a bad idea.
‘Facebook Privacy’ Searches Plummet
Keyword data indicates searchers have moved on or lost interest after outcries over Facebook's policy privacy and some online people publicly deleted (or vowed…
Comparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the…