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What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display.
How Search is Making us Smarter
Online search has clearly evolved to become the de facto answer delivery system for our questions. How search opens learning opportunities to us every…
Search Alliance Starts Live Testing Microsoft Organic And Paid Search Results On Yahoo
As Yahoo and Bing progress on the Search Alliance, Yahoo said it is live testing results of Microsoft organic and paid search on its…
SEO, the SERPs, and Your First Impression
First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to…
News Picks From The Weekend: Breaking Records At Facebook, Zynga And Foursquare
An overview of some of the weekend’s ad/tech news not to be missed: watch out for multiple records. Facebook To Top 500 Million…
How Social Are Your Customers?
You need the right information about your customers' social media habits. Here's how you can find out where they spend their time online, where…
Sex, Money, Fame & Glamour in Second Life
Second Life allows users to do things that are physically impossible and financially prohibitive in real life, so people can explore these ideas safely,…
Google Q2 Results Not Good Enough?
Google’s second-quarter earnings figures were good, with a 24% year-over-year increase, and yet still not good enough as they came below market expectations. This…
“Blogging, the Google Way” with Google’s Karen Wickre
Karen Wickre, Google’s senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16 at Connected…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.