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Is Author an Authority Signal for Google?
Do bloggers have an authority score, and could it be that authors are a weighting factor to consider in the value of links? Let's…
Mobile Local Search and the New Click Fraud
Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system…
YouTube’s ‘Life in a Day’ project Gets 80,000 Entries
According to The Associated Press, 80,000 videos have been submitted to YouTube.s “Life in a Day” project. Now, all director Kevin Macdonald needs to…
Trademark Terms In Adwords Text Extending to Canada, UK, Ireland
Seems the success in more advertising using trademarked terms in the US allowing “some advertisers to use third party trademarks in their ad text…
Google Shows ACE Up Its Sleeve
“ACE (AdWords Campaign Experiments) is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords,…
Google’s First Counter To Twitter & Facebook, Now Waving Goodbye
Google Wave will cease to exist at the end of the year and the program/platform stopped further development yesterday, according to the Official Google…
Econsultancy Reports Finds Bid Management Technology Market Will Grow by 14% in 2010
According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More
An overview of some of today’s search, advertising and tech news. Google Adwords was granted victory by U.S. District court Judge Gerald Bruce Lee…
‘Google Me’ Puzzle Coming Together? Slide Buy, Wave Ditch, New Features
Reports have it that Google has bought social apps platform Slide for a price tag ranging from $182 million to $228 million, depending on…