Analytics.
Online Security Fears Larger than Actual Risk, Survey Finds
In the wake of a Senate Commerce Committee hearing on online advertising and privacy, Mintel has released survey data revealing Americans are more concerned than they were 5…
Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads
AdGooroo has released second quarter search advertising results, and Google’s client base is down 6.4% from the previous quarter. Google also declined…
Compete Unveils Premium Version of Analytics Product
Compete.com has released a PRO version of its analytics product. Compete PRO is available in three different price levels: $199/month for Intro,…
Coding Problems: How to Avoid Getting Flagged by Search Engines
Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The…
Local.com Partners with Hearst’s White Directory Publishers
Local.com has announced a new advertising partnership with White Directory Publishers, a division of Hearst Holdings. Through the agreement, Local.com will be…
Another Year, Another Reorganization for MIVA
Yahoo is known for its (in)famous reorganizations, but they now face a contender for the title of “Most Likely to Shake Things…
Local Advertisers Shifting Dollars to Internet
This year, local advertisers are expected to shift $13.1 billion of their budgeted funds to the Internet, according to Borrell Associates. The…
1.8 Billion Internet Users by 2012, China to Overtake US Internet Use by 2011
By 2012, 1.8 billion people will be using the internet, according to JupiterResearch. That will be a 44% increase from 2007. China,…
Uncovering Site Problems for Landing Page Optimization, Part 2
Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues…
Global Internet Ad Spend to Exceed $106 Billion by 2011
IDC has released new projections for global internet ad spending. This year, they expect internet advertising to reach $65.2 billion, which accounts…
Search Engines are Preferred Method for Researching Products and Services
Search engines are the preferred method of researching a product they’re considering purchasing, according to data released by Opinion Research Corporation. 63%…
comScore May 2008 Search Engine Rankings Data is Out
comScore has released their May 2008 U.S. Search Engine Rankings and no major changes have occurred. Google sites came in first, at…
4 SEO Tips for Higher Search Rankings
Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness…
Google Dominates Mobile Search Market Share in Q1 2008
Continuing its dominance in search, Google saw 61% of mobile searches in the first quarter of 2008, according to data released by…
Kayak.com Launches Display Ad Platform
Travel search site Kayak.com has announced the launch of a targeted display advertising platform. The platform was developed by SideStep.com, which Kayak…
Uncovering Site Problems for Landing Page Optimization, Part 1
How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter…
Social Networking the UK Continues to Rise
Social networking is a hot topic this year and the numbers continue to rise in the UK, according to new data released…
Online Ad Spend Intact Despite Weakening Economy
Though the economy has been a source of financial pain in some industries, the first quarter of 2008 saw online advertising remaining…
Measuring the Impact of Multichannel Marketing
In many cases, search is the first step in the customer buying process, when they're in research mode. But, at other times,…
comScore Acquires M:Metrics
comScore has acquired mobile measurement company M:Metrics. The acquisition will include three measurement products: MobiLens is a syndicated monthly online survey that…
Testing Landing Pages with the Taguchi Method? Think Again!
In statistical circles, it's a known fact that the Taguchi method is a bad fit for landing page testing. So why do…
Google Sees Search Share Growth in April, Others Decline
Google was the only one of the “big” search engines to experience month-over-month growth in April 2008, according to U.S. search engine…
Spending on Mobile Search Ads to Reach $2bn by 2013
Juniper Research has released data about search ad spending in the mobile market. Here’s what you need to know. 2008 mobile search…
The Challenge of Mobile Web Analytics
One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a…
YouTube Tops UK Social Media Sites for April 2008
Nielsen Online has released April 2008 social media rankings for the U.K. YouTube topped the list for the seventh straight month in…
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