Analytics.
Improve Lead Conversions with Speed and Quality
Today's economic environment forces all of us to do more with the same or less. The way to get more sales out of lead-gen efforts is by increasing…
AdMob Tests Automatic Pricing Adjustments
Mobile advertising network AdMob is testing automatic pricing adjustments which they will make their customers’ jobs easier. The idea is that automatic…
SEO Samba Releases Updated Search Management Platform with Google Tools Integration
SEO Samba has updated their search management platform. The update includes integration with Google Tools. Here’s what to expect: Google Analytics (GA)…
Meebo to Offer Social Ads to Partner Sites
In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far,…
ad pepper Expands Semantic Network to U.S.
International online ad network, ad pepper media, is expanding its iSense Network to the United States. The ad network offers semantic placement…
Craigslist Beats MySpace in Top Searched Terms Last Week; eBay Drives Paid Listings
Hitwise is reporting that Craigslist beat MySpace in the top searched terms last week in the U.S. Their one year graph shows…
ValueClick Debuts Tailored Banner Ad Option
Performance ad network ValueClick has announced the availability of a new option that allows advertisers to create ads tailored to individual consumers.…
The Decision-Making Funnel, Stage 1: Awareness
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes…
February 2009 Sees Increase in Search Queries
comScore has released search rankings for February 2009. When they release rankings, they compare them to the month before. Of course, that’s…
Hitwise Report Details Downstream Visits from Twitter
After people are on Twitter.com, where do they browse? Hitwise has released a report with data that answers that question and more.…
Yahoo! Search Soars in Japan
Searches on Yahoo! sites grew 13% year-over-year in January – in Japan. Google sites, including YouTube grew just 5%. There is a…
Improve Conversion Efficiency with Demandbase
Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit,…
Conductor Releases Study About Fortune 500 and Natural Search Trends
SEO measurement firm Conductor has released new data revealing natural search trends and their relationship to Fortune 500 firms. This data is…
Integration in a Decentralized World
As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start…
AdMob Lowers Minimum Bid Prices for Geo-Targeted, Non ‘Big-4’ Carrier Ads
Mobile advertising vendor AdMob has made changes to its minimum bids for geo-targeted ads. Already in effect, the changes affect the following:…
Gen Y’s Notice Social Network Ads, Claim Indifference
In a recent episode of the TNT show “Trust Me” about an advertising agency in Chicago, the Creative Director’s teenage daughter claimed…
Online Consumer Spending Drops in February 2009
Consumer spending in February 2009 dropped significantly from January, according to a report by Coremetrics. Those who shopped online during February purchased…
New Engine Ready Tool Aids Landing Page Creation
Search Engine Watch has written much about the need for landing page testing, but how do you know what to test in…
Maintaining an SEO Log
At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to…
U.S. Online Search Behavior Mimicks Economy
comScore has released data revealing search behavior that reflects sentiment about the economy in the United States. Searches for terms like coupons,…
61% of Reluctant Consumers Can Be Positively Swayed Online
It seems like the news about the economy gets worse by the day. If it has you scratching your head (or ripping…
Yahoo! Steals Search Share from Google in January 2009
Yahoo! gained 0.5 percentage points in comScore search engine rankings for January 2009. Google just happened to lose the same amount of…
Nielson Online Releases January 2009 Search Engine Share Rankings
Google experience 40% year-over-year growth in the number of searches in January 2009, according to Nielsen Online. Live Search experienced 18% year-over-year…
ValueClick Adds Three Publishers to Health Online Ad Network
ValueClick has added three publishers to its health and wellness online advertising network. HealthCastle.com, eMedTV, and Hearthstone Communications join a group that…
Kenshoo Integrates Negative Keyword Management
Kenshoo has integrated negative keyword management into its search marketing management tool, KENSHOO SEARCH. Kenshoo says the following data represents average improvements…
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