ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive more clicks.
ChatGPT ads are now showing a CTA button within the ad. Previously, ChatGPT showed ads without a CTA button, but today I spotted one with a dotted underline and an arrow mark.
Here is a screenshot of this.
A CTA button is a good addition for advertisers. CTAs play an important role in ads, and users may be more likely to click when they see one.
Google is testing blue product names on Shopping ads at the bottom of AI Mode instead of black, following a similar blue title test on sponsored results that could make products look more clickable.
Google is testing a new ad format at the bottom of AI Mode that shows more content than the link-style ads spotted between answers earlier.
Bing is testing a Shopping tab that asks users three questions and then tailors results to their answers, similar to recent question-based tests in Google AI Mode and ChatGPT.
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